What a small business website actually needs.

A clear promise at the top. Not a slogan - a sentence that says what you do and who for.

Speed on a phone. Most of your visitors are on mobile data, standing up, half-distracted.

One obvious next step. A form, a phone number, a booking link. One, repeated, not five competing.

Proof you are real: the work, the location, the people, the way you answer questions.

The basics wired up - SEO titles, analytics, Search Console - so you can see what is happening instead of guessing.

“If someone cannot tell what you do in five seconds, nothing else on the page matters.”

BENITO STUDIO - NOTE