Technology with taste means knowing when not to use it.

There is a strong temptation right now to put a generative layer on everything. Most of it makes the product worse.

We use it where it genuinely helps - drafting SEO groundwork, speeding up content variations, cutting the admin around a build.

We leave it out everywhere else. The restraint reads as confidence, which is the actual differentiator.

“Taste, in this context, is the willingness to leave the model out of the room.”

BENITO STUDIO - NOTE