← NOTES / INDEXSOCIAL · FEBRUARY 2026 · 4 min
Posting less, and better, beats posting daily.
A steady, recognisable feed does more for a local business than a burst of daily content nobody remembers.
Pick a small set of post types and repeat them. People recognise a rhythm long before they read a caption.
Templates are not lazy - they are what makes twelve posts a month possible without the quality sliding.
Reply to comments and messages properly. Engagement is the cheapest marketing a small business has.
Measure one thing: enquiries. Reach is interesting. Enquiries pay for the month.
“Consistency is a design problem before it is a scheduling problem.”
BENITO STUDIO - NOTE