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BENITOstudio
← NOTES / INDEXGRAPHICS · JANUARY 2026 · 4 min

Brand assets that earn their keep.

A logo is the smallest part. The useful part is everything you use every week.

A logo in the right formats - for a sign, a phone screen, a van, a favicon.

Two or three colours you actually stick to, and one typeface pairing.

Post and story templates so the next fifteen posts take an hour, not a weekend.

Simple print assets: a price card, a flyer, a business card. The unglamorous things that still get handed over.

A brand is what you can reuse on a Tuesday afternoon without hiring anyone.

BENITO STUDIO - NOTE