← NOTES / INDEXGRAPHICS · JANUARY 2026 · 4 min
Brand assets that earn their keep.
A logo is the smallest part. The useful part is everything you use every week.
A logo in the right formats - for a sign, a phone screen, a van, a favicon.
Two or three colours you actually stick to, and one typeface pairing.
Post and story templates so the next fifteen posts take an hour, not a weekend.
Simple print assets: a price card, a flyer, a business card. The unglamorous things that still get handed over.
“A brand is what you can reuse on a Tuesday afternoon without hiring anyone.”
BENITO STUDIO - NOTE